Dr. Heil Presented at The Aesthetic Meeting 2019
Dr. Brian V. Heil was a featured speaker at the American Society for Aesthetic Plastic Surgery Aesthetic Meeting 2019, a week-long annual global conference of members of the American Society for Aesthetic Plastic Surgery and The Aesthetic Surgery Education & Research Foundation.
Held in New Orleans from May 16 through May 21, The Aesthetic Meeting is a major medical event. It is nothing short of a gathering of brilliant minds and recognized innovators passionate about sharing groundbreaking advances with their peers and direction on building a successful practice. This is where the professionals who move technology and procedure forward come to share ideas.
Because this conference was attended by top luminaries and leading specialist in the field of plastic surgery and related practices, Dr. Brian V. Heil MD, FACS, was ideally suited to present due to his wide and diverse range of active practices – virtually covering the entire field of aesthetic medicine.
About Dr. Heil
Dr. Heil is a highly regarded board-certified plastic surgeon and founder and medical director of two leading practices in Pittsburgh and Wexford, PA.
- Premier Plastic Surgery is a full-service cosmetic surgery renowned for its truly artistic results including an entire practice dedicated exclusively to robust hair restoration.
- Heil’s Acqua Blu Medical Spa is a non-surgical establishment dedicated to discovering the precise blend of procedures necessary to achieve each patient’s unique vision of beauty.
Dr. Heil spoke on a variety of topics ranging from the science and art of aesthetics to achieving a successful practice through greater efficiency and management.
The rule of thirds: The secret behind beautiful results
The doctor presented what many believe to be the most vital consideration for harmonizing a face and bringing out each patient’s unique beauty: Leonardo da Vinci’s “Rule of Thirds.” This rule is used in some Da Vinci’s most recognized works of art. The rule of thirds equally divides the face from the hairline to the eyebrow line, the brow line to the base of the nose and the base of the nose to the chin.
The result is a harmony that doesn’t draw attention to itself, but rather to the character and individuality of the patient.
The business of beauty and the patient experience
Even the most skilled and artistic surgeons depend upon the stability and growth of the business side of their practice. It is the firm footing that allows the surgeon to provide quality care and attention to more patients and to ensure their experience is positive and empowering.
During the meeting, Dr. Heil detailed considerations with practice economics that explored how to determine market potential and practice revenue. He revealed ways to streamline procedure costs to both improve the patient treatment time and lower overall expenses. When gross profits rise due to greater efficiency, net profits rise, and an aesthetic practice can invest in creating a premier experience for patients, including highly trained staff, a luxurious environment, and superior service – the experience Dr. Heil has created for his patients.
Chosen by his peers and the Castle Connolly physician-led research team, Doctor Heil has been selected as a Top Doctor. He has authored or co-authored many professional publications and presented at national surgical meetings. Dr. Heil is certified as a Surgical Laser Specialist and is a national trainer on many of the most advanced cosmetic surgery procedures available in the USA.